Feather Three was created in the summer of 2018 by Joel Torgeson joeltorgeson.com because, quite frankly, he couldn't find a dance t-shirt that he liked enough to spend any money on.
None of them were quite right. In fact, most of them were downright lame.
Nothing spoke to the clever, athletic vibe that was so often felt around happy, positive, successful dancers. Nothing looked like inspiration on a shirt. More importantly, the quality of all the other offerings was, quite frankly, paltry.
Talking to friends it became clear: people wanted these things, but there was nowhere to get them. A few people had made one-off designs to limited success, but nobody had seen a brand truly serve the needs of young, athletic, casual dancers.
That sounded like opportunity knocking!
So with the help of several years of reading and listening to Tim Ferriss and a recent trip to a Tony Robbins event, Joel set about the relatively large task of putting together what you see before you: Feather Three, a brand for the modern, dedicated, interesting ballroom dancer. Hours of late night drafting, designing, writing, coding, and coordinating with his team have finally culminated in this, a fully functioning store!
So have a look around, check out all the nooks and crannies and, if anything strikes your fancy, go ahead and buy it. We don't think you'll be disappointed.
Until then, we'll see you out on the floor!
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